Abstract

This study analyzes multimodal metaphors in a collection of American political cartoons to investigate how US tariff policy is conceptualized, particularly focusing on potential implications that can be discerned within the dataset for the year 2025. Using ideas from cognitive linguistic theory about metaphor and multimodality, the research finds the main sources used to explain the complex idea of tariffs. The methodology involves a systematic examination of visual and textual elements within the cartoons to reveal underlying metaphorical mappings and their classification. Key findings highlight the prevalence of metaphors that frame tariffs as burdens, weapons, or dangerous medical treatment, influencing the perception of their economic and political impact. The analysis reveals how these multimodal metaphors shape the discourse surrounding US trade policies. Tariffs are portrayed as war, destruction, heavy load, and noxious substance. Powerful visual images, careful making and placement of works, little language and/or labeling, and active body language help create these metaphors. The application of cognitive linguistics provides valuable insights into how abstract economic policies are understood and communicated through visual media.